Takara Belmont Announces Release of Air Wave, For a Revolutionary Approach to Healthy, Wavy Hair

FOR IMMEDIATE RELEASE

March 18, 2011 - Takara Belmont's new Air Wave product revolutionizes the approach to creating bouncy and wavy hair, while dramatically reducing any damage during the process. Hair feels softer, retains its luster, and has more volume as a result.

Vice President of Marketing and National Sales Manager, Larry Erikson, explains, “Part of a salon’s success is due to the level of care it offers its clients. Air Wave takes a potentially uncaring process and makes it stylishly sound and healthy. We are proud to help our clients offer the best possible care to their clients.”

Air Wave exposes hair to low temperatures – never exceeding 140 degrees fahrenheit to avoid damage, and through a simple, easy-to-administer process, allows high-impact, stylish effects that bring about more options for a stylist to work with.

Consult a Takara Belmont representative or visit Takarabelmont.com for more information about Air Wave.