Lambs & Wolves Salon – Red Bank, NJ – Reflecting the yin and the yang, the two opposing sides of the salon complete each other, while holding their own identity. The den-like Wolf side’s red walls, black floor, and Takara Belmont Bossa Nova chairs create a sanctuary for our darker sides. In contrast, the soft and airy Lamb space evokes a brighter feeling, incorporating light elements and gold Caruso chairs. This salon design is a melding of all things rough and pretty, masculine and feminine.
Did you know that June is International Men’s Month? #TeamTakara wants to celebrate with our barber community! Men’s grooming services are on the rise. The collective male mentality has shifted from quick and convenient self care to a more maintained lifestyle. Taking pride in appearances has led to an exciting bespoke barbering boom. But how can barbershop owners capitalize on this growth? Below are some men’s grooming trends to keep an eye on for barbers and clients alike.
Defining the concept: For clients, investing in themselves starts with investing in their barber and self care services. Your guests are more willing to buy into luxury treatments than they have been in the past, but that loyalty is also earned. Provide customers something to connect with by defining your shop branding. The more connected they feel to your business and story, the more likely they will invest. A great example of this is Truman’s Gentlemen’s Groomers in NYC. With a clear shop vibe and value, Truman’s has elevated the standard of the modern barbershop. Connect with Takara Belmont’s team of design experts to take your shop game to the next level.
Pro Tip: Not sure what tunes to play at your new business? Get started with our men’s grooming playlist on Spotify.
Extended services: With men’s grooming making a valiant return to quality over convenience, barbers are better able to communicate the value of a full men’s grooming experience. Extended shaves, massages, waxing, facials, and other luxury services are being widely recognized for their value. Not only do they give men a more complete, relaxing appointment, but they also improve men’s health and overall well-being. However, extended services mean more time in the chair for clients and a heavier workload for barbers. Be sure to invest in a high-quality chair that creates the best possible circumstances for you and your guest. Takara Belmont’s Legend Chair is ideal for services of any length, sporting an adjustable neck rest, preset options, nearly full reclining capabilities, and smooth shock-absorption technology. This keeps clients comfortable, safe, and stable while providing barbers easy access to guests from any vantage point.
Expand your retail: Once clients have already bought into the experience, barbers can build trust with their clients by showing them how to maintain their look after they leave the shop. Recommending the proper products and having them readily available in store can help keep the relationship going post-cut. When clients use the products or need to refill, you will be the first thing on their mind. Also, by taking a moment to educate them on how to recreate their look, you’ve given them something sustainable that they can incorporate into their daily lives. Barbers can make more money in the process, build relationships with product manufacturers, and open up a new avenue for your customers.
Interested in more information about men’s grooming trends and Takara Belmont products? Contact marketing@takarabelmont.com for more information.
They say that true beauty is on the inside, and never is that more true than with hair. Great looking hair is healthy hair, and that means maintaining its condition from root to tip. Hair processing has come a long way in this regard, with the industry focusing on hair health alongside beneficial results.
Mist is often mislabeled as steam, but the differences are tremendous when it comes to client health and effective treatments. Steam is essentially the conversion of water at an extremely high temperature, whereas mist is ultrasonically created at a lower temperature. In this blog, we’ll examine the benefits of using mist in hair processing, and why Takara Belmont opts to use it in their products instead of steam.
1) Mist opens up pores with the same capability as steam while doing less damage: In order for treatment to be absorbed into hair, it’s crucial that the follicle is open and receptive. Gently heating the hair is the most effective way to help treatments penetrate the follicle and sustain results. This aspect of heat is why steam and mist are so imperative to the treatment process. However, mist edges out steam as it elects to deliver higher quality results at a lower temperature to avoid unnecessary heat damage.
2) Mist gets the job done: Once the follicle is open, it’s time for the magic to happen! Treatments are then able to penetrate the follicle with ease since it was properly primed. Mist has already created a better environment than steam by doing less damage in step #1. Damaged hair does not receive treatment as well, so this is crucial for repairing and restoring hair to optimal health. A great example of this is Takara Belmont’s YUME Head Spa. Mist allows such control over the process that your clients will notice a healthier scalp and hair in just one session.
3) Cooling mist makes treatments more effective: The temperature control of mist is an undeniable advantage over steam, allowing for a cooling stage of the process (whereas steam does not). By using a cooling mist, the hair follicle seals itself shut, locking in treatments for longer-lasting benefits. Additionally, cooling mist gives a revitalizing sensation to your client’s scalp, enhancing a spa-like experience. Because temperature is declining, hair and scalp health remain intact. Steam lacks temperature control, making results uncertain and is potentially damaging your clients’ hair and scalp.
Overall, mist gives your clients a better value for their dollar and you better customer retention.
More questions? Contact your local representative to learn more about our hair processors and read about the benefits of our Spa Mist II Processor!
Takara Belmont USA Hosts its 2nd Annual ‘The Mixer NYC’ Event
Exclusive Access to Network with the Top Talent in Men’s Grooming
NEW YORK, NY – The most iconic names in barbering and men’s grooming will be featured at Takara Belmont’s New York showroom for the second “The Mixer NYC” event. Featuring top talent in the beauty and barber industries, the event boasts headliners Julius Caesar, Matty Conrad, Julian Adler, Carlos Estrella and Mari de Monte. You’ll have a chance to connect with the some of the industry’s most skilled and reputable talent on March 11th at 6:45 P.M. at 17 West 56th Street, Manhattan, NY 10019. After a jam-packed schedule at the IBS New York trade show, you can make more direct connections at this exclusive event.
“It was incredible to see so much talent showcased in a variety of contexts at last year’s Mixer event” said Takara Belmont’s National Sales Manager, Steve Hughes. “We’re excited to bring this event back, not only to give our men’s grooming community access to such skilled barbers, but also to connect in a relaxed setting.”
In addition to mixing with top talent, guests will take home a next level upgrade kit, enjoy food & drinks with admission and experience a few live showcases throughout the evening. Each attendee will have an opportunity to take away products from Takara Belmont, Victory Barber & Brand, Mizutani Scissors and BaBylissPRO.
Learn more and purchase your ticket at: https://www.eventbrite.com/e/2019-the-mixer-nyc-tickets-56516857442
For more information, contact Takara Belmont at marketing@takarabelmont.com or reach your local Takara Belmont showroom at www.beauty.takarabelmont.com/showrooms.
Take a look at this video from last year’s Mixer:
