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Rise Into Beauty, Walk Into Life

Living a beautiful life is
to live your own journey.

This belief drives Takara Belmont
to continuously evolve our knowledge and technology
and, with our beauty and health experts, rise to the peak.

We work resolutely
so that everyone is able to
polish the gem that is their individuality.

Allowing each person to shine in their own right,
embrace their own wellness,
and face now and the next day holistically.

Through all life’s moments
we hope that each and every person live their life with grace
and that society can celebrate everyone’s beautiful life.

Chairman Letter

October 5, 2021

Dear Valued Customers and Business Partners

TAKARA BELMONT celebrates its 100th anniversary on October 5, 2021. It is because of all the parties involved in the hairdressing and beauty industry, dental and medical industry—including our customers, distributors and business partners in the world—that we can celebrate this milestone. We extend our sincere gratitude to everyone who has used our products and felt in
tune with our spirit of manufacturing, while walking together with us and showing us what improvements are needed.

Our company started its business as a foundry 100 years ago in an industrial area along the Kizu River in Nishinari, Osaka. Ten years later, we changed our main business line from the manufacture of cast parts for daily essentials such as clay charcoal stoves to the manufacture of barber chairs. This bold challenge led to build and strengthen the foundation of our current
business.

While we faced changing times and suffered from many natural disasters, we joined forces with our group companies to expand our business under the motto of “Supporting the beauty and health of people” and have grown into a company that sells its products not only in Japan, but also in more than 120 countries around the world.

Today, the world has changed drastically due to the coronavirus pandemic. While many industries are making a digital shift, not all operations can be handled online in the hairdressing & beauty industry and the dental and medical industry. These are industries where physical contact is the reality of the professional workplace. In this difficult age where there is no one correct answer, we realized anew that our mission is to pursue how we can support the real, touchable workplace. Nothing can replace the warmth that is produced by human touch. We will make every effort to continue to uphold this most important, enduring value and be a partner who creates the future together with professionals in the hairdressing & beauty, dental and medical industries.

As a manufacturing company in an industry that supports people’s lives, we launched a new project to realize a sustainable society. While aiming to achieve zero waste in our business, we will also focus on providing manufacturing education to children and contributing to the community that has helped us grow.

It is a universal value to live and enjoy a beautiful life. We will continue our business and social contribution activities over the next 100 years toward a better tomorrow and the realization of a beautiful life for our customers, partners, and everyone in society.

Hidetaka Yoshikawa

Chairman and CEO of Takara Belmont Corporation

Tap or scan the QR code to watch the special message video.

PROACTIVE ACTION TO IMPROVE CUSTOMER & EMPLOYEE SAFEGUARDS

NEW YORK, NY – Takara Belmont USA, Inc. takes proactive action to protect customers and employees amid COVID-19 outbreak by supporting greater social distancing with temporary office closures, work-from-home programs, and other wellness practices.

“First and foremost, we want to maintain a safe environment and encourage practices to protect the health of customers, visitors, employees, and others,” said Rachel de la Pena-Martin, Manager of General Affairs. “We ask everyone to follow CDC guidelines to reduce the transmission of communicable diseases.”

Takara Belmont USA will close their New York showroom and office, which is located at 17 West 56th Street, New York, NY. The short-term showroom closure will remain in effect between March 16 to March 25, 2020, which may be extended until March 30th or later, as more information becomes available. All eligible employees will work remotely to continue efforts to support customers and partners.

“Our customers, communities, and industry are all finding new ways to engage each other,” said Steve Hughes, National Sales Manager. “While we are taking steps to limit in-person interactions, we continue to keep an eye towards the future by expanding the services we offer and the way we can communicate.”

During the closure, the New York showroom team will be available to support customers via e-mail, phone, or video conference. Customers, partners, and other interested parties may contact the showroom by submitting an online request or sending an e-mail to their local representative. A few of our other showrooms and offices are currently considering similar practices, including reducing and/or rotating staff, and pre-scheduling customer visits to limit the number of simultaneous visitors in the showroom. Please contact your local showroom before your next visit.

“Adhering to the Takara Belmont standard means ensuring a safe and healthy environment,” said Shige Kaneyama, General Manager. “While none of our employees have tested positive for COVID-19 or show symptoms, we decided to close our showroom in the best interest of our employees and clients.”

Stay informed about COVID-19 symptoms, precautions, news, and more at the Centers for Disease Control and Prevention website. Below are a few practices to keep in mind:

  1. Avoid close contact with people who are sick with respiratory symptoms.
  2. Cover your cough or sneeze with a tissue, then dispose of the tissue.
  3. Avoid touching your eyes, nose, and mouth.
  4. Clean and disinfect frequently touched objects and surfaces.
  5. Stay home when you are sick except to get medical care.
  6. Wash your hands often with soap and water for at least 20 seconds.

To learn more about Takara Belmont’s industry-leading offerings, contact your local sales representative today or navigate to our products section.

Better Business Results with Takara Belmont

Takara Belmont knows that world class salon furniture and equipment should do more than assist in services. It should help you transform your business, expand your services menu, and open up retail opportunities. Read below to find out how Takara Belmont’s products will give you the results that you deserve:

The YUME Head Spa

Recently featured on Oprah.com, the YUME Head Spa has been on the rise in spas and salons all over the US – and it’s easy to see why.  The YUME Head Spa provides clients with a spa-like experience, while dramatically improving hair and scalp health. Clients love the service for it’s unparalleled comfort and relaxation, while business owners and technicians love how it differentiates their business from the competition.

Riche Eyelash Collection

Finally! A collection specifically tailored to eyelash services. Technicians and clients deserve to be comfortable throughout lengthy and intricate treatments. The Riche collection is here to provide just that. Developed through extensive research, the Riche provides long-lasting comfort and safety for technicians and their guests alike. Learn more about the first collection developed specifically for eyelash services today.

Interested in learning more about our specialty service furniture and equipment? Contact marketing@takarabelmont.com for more information.

Legendary Barber Meets Our Legend Chair

What happens when a legendary barber meets our Legend chair? We’ve partnered up our luxury, world class motorized barber chair with world renowned platform artist Julius Caesar in this retrospective video series.

Julius Caesar is an elite barber that brings his men’s grooming talents worldwide through his incredible skills, brand, and educational programming. In addition to serving as an innovator in the barbering industry, Julius brings his perspective to life through his merchandise, as well as sharing his talent through All Hail Academy. All Hail Academy has made a home in downtown Los Angeles, but also travels with Julius to various education events and trade shows around the world.

What better product to serve one of the industry’s best than Takara Belmont’s very own Legend Chair? The Legend is a motorized barber chair that allows guests to recline into luxury for services of any length. Barbers are able to cut, shave, and service at peak performance, adjusting clients to ideal positions, and saving them through two preset controls. Sure to last in custom upholstery, The Legend will keep it’s iconic place in your shop for years to come. For more benefits on how the Legend and other Takara Belmont products can transform your business, read up on our article from International Men’s Month. Contact marketing@takarabelmont.com for more information.

Stay tuned for more segments of our Julius Caesar interview, and learn more about his inspiring back story.

Men’s Month – Tips, Tricks, and Trends for your Barbershop

Did you know that June is International Men’s Month? #TeamTakara wants to celebrate with our barber community! Men’s grooming services are on the rise. The collective male mentality has shifted from quick and convenient self care to a more maintained lifestyle. Taking pride in appearances has led to an exciting bespoke barbering boom. But how can barbershop owners capitalize on this growth? Below are some men’s grooming trends to keep an eye on for barbers and clients alike.

Defining the concept: For clients, investing in themselves starts with investing in their barber and self care services. Your guests are more willing to buy into luxury treatments than they have been in the past, but that loyalty is also earned. Provide customers something to connect with by defining your shop branding. The more connected they feel to your business and story, the more likely they will invest. A great example of this is Truman’s Gentlemen’s Groomers in NYC. With a clear shop vibe and value, Truman’s has elevated the standard of the modern barbershop. Connect with Takara Belmont’s team of design experts to take your shop game to the next level.

Pro Tip: Not sure what tunes to play at your new business? Get started with our men’s grooming playlist on Spotify.

Extended services: With men’s grooming making a valiant return to quality over convenience, barbers are better able to communicate the value of a full men’s grooming experience. Extended shaves, massages, waxing, facials, and other luxury services are being widely recognized for their value. Not only do they give men a more complete, relaxing appointment, but they also improve men’s health and overall well-being. However, extended services mean more time in the chair for clients and a heavier workload for barbers. Be sure to invest in a high-quality chair that creates the best possible circumstances for you and your guest. Takara Belmont’s Legend Chair is ideal for services of any length, sporting an adjustable neck rest, preset options, nearly full reclining capabilities, and smooth shock-absorption technology. This keeps clients comfortable, safe, and stable while providing barbers easy access to guests from any vantage point.

Expand your retail: Once clients have already bought into the experience, barbers can build trust with their clients by showing them how to maintain their look after they leave the shop. Recommending the proper products and having them readily available in store can help keep the relationship going post-cut. When clients use the products or need to refill, you will be the first thing on their mind. Also, by taking a moment to educate them on how to recreate their look, you’ve given them something sustainable that they can incorporate into their daily lives. Barbers can make more money in the process, build relationships with product manufacturers, and open up a new avenue for your customers.

Interested in more information about men’s grooming trends and Takara Belmont products? Contact marketing@takarabelmont.com for more information.

Advantages Not To Be “Mist” During Hair Processing

Spa Mist II Yume Head Spa Treatment

They say that true beauty is on the inside, and never is that more true than with hair.  Great looking hair is healthy hair, and that means maintaining its condition from root to tip.  Hair processing has come a long way in this regard, with the industry focusing on hair health alongside beneficial results.

Mist is often mislabeled as steam, but the differences are tremendous when it comes to client health and effective treatments. Steam is essentially the conversion of water at an extremely high temperature, whereas mist is ultrasonically created at a lower temperature. In this blog, we’ll examine the benefits of using mist in hair processing, and why Takara Belmont opts to use it in their products instead of steam.

1) Mist opens up pores with the same capability as steam while doing less damage: In order for treatment to be absorbed into hair, it’s crucial that the follicle is open and receptive. Gently heating the hair is the most effective way to help treatments penetrate the follicle and sustain results. This aspect of heat is why steam and mist are so imperative to the treatment process. However, mist edges out steam as it elects to deliver higher quality results at a lower temperature to avoid unnecessary heat damage.

2) Mist gets the job done: Once the follicle is open, it’s time for the magic to happen! Treatments are then able to penetrate the follicle with ease since it was properly primed. Mist has already created a better environment than steam by doing less damage in step #1. Damaged hair does not receive treatment as well, so this is crucial for repairing and restoring hair to optimal health. A great example of this is Takara Belmont’s YUME Head Spa. Mist allows such control over the process that your clients will notice a healthier scalp and hair in just one session.

3) Cooling mist makes treatments more effective: The temperature control of mist is an undeniable advantage over steam, allowing for a cooling stage of the process (whereas steam does not). By using a cooling mist, the hair follicle seals itself shut, locking in treatments for longer-lasting benefits. Additionally, cooling mist gives a revitalizing sensation to your client’s scalp, enhancing a spa-like experience. Because temperature is declining, hair and scalp health remain intact. Steam lacks temperature control, making results uncertain and is potentially damaging your clients’ hair and scalp.

Overall, mist gives your clients a better value for their dollar and you better customer retention.

More questions? Contact your local representative to learn more about our hair processors and read about the benefits of our Spa Mist II Processor!

The Mixer NYC 2019

Takara Belmont USA Hosts its 2nd Annual ‘The Mixer NYC’ Event

Exclusive Access to Network with the Top Talent in Men’s Grooming

NEW YORK, NY – The most iconic names in barbering and men’s grooming will be featured at Takara Belmont’s New York showroom for the second “The Mixer NYC” event. Featuring top talent in the beauty and barber industries, the event boasts headliners Julius Caesar, Matty Conrad, Julian Adler, Carlos Estrella and Mari de Monte. You’ll have a chance to connect with the some of the industry’s most skilled and reputable talent on March 11th at 6:45 P.M. at 17 West 56th Street, Manhattan, NY 10019. After a jam-packed schedule at the IBS New York trade show, you can make more direct connections at this exclusive event.

“It was incredible to see so much talent showcased in a variety of contexts at last year’s Mixer event” said Takara Belmont’s National Sales Manager, Steve Hughes. “We’re excited to bring this event back, not only to give our men’s grooming community access to such skilled barbers, but also to connect in a relaxed setting.”

In addition to mixing with top talent, guests will take home a next level upgrade kit, enjoy food & drinks with admission and experience a few live showcases throughout the evening. Each attendee will have an opportunity to take away products from Takara Belmont, Victory Barber & Brand, Mizutani Scissors and BaBylissPRO.

Learn more and purchase your ticket at: https://www.eventbrite.com/e/2019-the-mixer-nyc-tickets-56516857442

For more information, contact Takara Belmont at marketing@takarabelmont.com or reach your local Takara Belmont showroom at www.beauty.takarabelmont.com/showrooms.

Take a look at this video from last year’s Mixer: