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Takara Belmont USA Launches YUME HEADBATH

SOMERSET, NJ –TAKARA BELMONT USA, the pioneering force behind the widely acclaimed YUME Head Spa, is delighted to announce the official launch of the YUME Headbath in the United States. After a year of meticulous testing and refinement, following its successful debut in Japan, the YUME Headbath is set to redefine the realm of scalp treatments and usher in a new era of elevated selfcare practices nationwide.

“We are thrilled to witness the viral sensation that the YUME Headbath has created since its introduction in Japan. The overwhelming desire for this transformative product speaks volumes about its impact on self-care rituals and its ability to elevate salon offerings,” says Kendrick Wong, Marketing Manager at Takara Belmont USA, Inc.

This eagerly awaited Yume Head Spa accessory is enriched with features designed to enhance the YUME Head Spa experience, offering clients a sensory journey that goes beyond conventional salon services.

Key features include:

Cleansing, Purifying, and Healing: Delivers a brief yet highly efficient scalp-cleansing experience, removing accumulated dirt and product build-up, as well as removing oxidized sebum while preserving the essential moisture. This process establishes the perfect foundation for fostering healthy hair growth.

Stress Relief: Beyond its physical benefits, the YUME Headbath offers a therapeutic escape, alleviating stress and fostering a transformative shift in clients’ dispositions. The enveloping warmth of the water, coupled with the gentle murmur of a stream, creates a sensory journey that transcends daily stresses. This immersive experience draws clients into a profound state of tranquil serenity.

Effortless Integration for Maximum Impact: Its user-friendly design allows for effortless attachment and detachment while the client is in the treatment position. No additional techniques or training are required, ensuring highly effective results from the very first treatment.

Compatibility: Designed for ease, the YUME Headbath attachment seamlessly integrates with select full lie-flat shampoo units from the YUME Series, including Yume, Yume Espoir, Yume Noble and Yume Suite.

Distinguishing itself from market replicas, the YUME Headbath utilizes fresh water to ensure a superior and hygienic experience. In contrast, imitations in the market often resort to recycled water from the basin, compromising the overall quality of the experience. This exceptional product stands as a testament to Takara Belmont’s steadfast commitment to advancing design, functionality, and technology.

“It is more than a product; it’s a sensation, a sought-after experience that has become a must-have for salons looking to redefine excellence in scalp treatments and provide clients with an indulgent escape into tranquility,” says Karen Gordon, YUME Head Spa Education Lead.

Rooted in a legacy of innovation and excellence, Takara Belmont continually shapes and surpasses industry standards, providing tools that not only meet but exceed the dynamic needs of the ever-evolving beauty industry.

For further details about the YUME Headbath and the complete YUME Head Spa Experience, please visit https://beauty.takarabelmont.com. To purchase the YUME Headbath, please contact out to your local Takara Belmont sales representative.

Achieving Work-Life Balance: The Yume Head Spa Revolution

In today’s dynamic and ever-evolving beauty industry, salon owners find themselves navigating a multitude of roles and responsibilities. Recognizing the importance of maintaining a healthy work-life balance, salon owners are embracing a shift away from the traditional “hustle” culture and seeking opportunities for growth that not only enhance their business’s success but also allow them to prioritize their own well-being. Enter YUME Head Spa services— a transformative solution that brings about positive change in both revenue and retail sales while providing a pathway to a more balanced and fulfilling professional life. Say goodbye to the overwhelming hustle and hello to an empowering experience that revitalizes both your business and your personal well-being. Discover the powerful potential of this emerging trend and gain valuable insight as we delve into the captivating success story of Ritsuko Borges from Masa Kanai Salon & Spa.

The Case Study

Ritsuko Borges, a skilled technician at Masa Kanai Salon & Spa in New York City, experienced remarkable success after introducing Yume Head Spa services to her clients. The overwhelming popularity of these services translated into full bookings nearly every day, significantly boosting sales performance and delivering noteworthy improvements in revenue, retail sales, and average customer spending.

Revenue Expansion:

Implementing YUME Head Spa services at Masa Kanai Salon resulted in a notable 23% increase in overall salon revenue.

The YUME Spa System revolutionizes your shampoo area by transforming it into a versatile and customizable space, offering a wide range of service add-ons and flexible appointment options that unlock new income opportunities for your salon. Each session can be personalized to cater to individual needs, attracting new clients and enticing existing ones to indulge in the revitalizing health and wellness benefits. With its exceptional offerings, the YUME Head Spa sets your salon apart from the competition, providing a distinctive and unforgettable experience. The increased demand for appointments, expansion of menu offerings, and elevated customer satisfaction directly contribute to substantial revenue growth.

Average Customer Spend:

Ritsuko observed an impressive 63% increase in average customer spending.

YUME Head Spa creates an unparalleled experience that captivates clients, igniting their curiosity to discover additional salon offerings and indulge in premium hair care products and service. This ultimately leads to a higher average spend per visit, enhancing both the client’s experience and the salon’s revenue.

Retail Sales:

By incorporating YUME Head Spa services, Ritsuko experienced a significant 16% increase in retail sales.

The luxurious and holistic nature of the YUME Head Spa treatment enhances the overall salon experience, promoting a heightened receptiveness among clients to invest in recommended hair care products and a desire to bring a piece of the experience home with them. This boost in retail sales not only contributes to a salon’s revenue growth but also adds value to clients’ post-treatment care routines.

Work-Life Balance:

Ritsuko’s exceptional success with the YUME Head Spa service allowed her to embrace a healthy work-life balance. By optimizing her revenue streams, she was able to reduce her working hours and transition to a fulfilling three-day workweek.

The revenue-generating potential of YUME Head Spa services has the capacity to reduce working hours, allowing for greater focus on self-care, quality time with loved ones, and exploration of new personal and professional opportunities.

In summary, Ritsuko Borge’s success story serves as a powerful testament to the profound impact of integrating YUME head spa services. Her expansion of revenue, elevated average customer spending, and surge in retail sales vividly illustrate the invaluable benefits that YUME Head Spa delivers to salons a­nd their clientele. This exceptional opportunity empowers salon owners to achieve a more harmonious work-life balance, making YUME Head Spa a true catalyst for growth and success.


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*All data represented in the above table are approximations. Actual data may vary in order to maintain client confidentiality.

TAKARA BELMONT USA TAPS KAREN GORDON TO LEAD EDUCATION PROGRAM

New YUME Head Spa Education Program for Scalp & Hair Services

CHICAGO, IL – Takara Belmont USA launches an innovative education initiative for hair and scalp care treatments and services, led by industry expert Karen Gordon. The YUME Head Spa Education Program aims to empower salon owners and beauty professionals by providing them with a comprehensive range of courses, workshops, and seminars to expand their skillset and expertise.

Karen Gordon, YUME Head Spa Education Lead, says, “Having had the privilege of experiencing this exceptional service firsthand in Japan, I recognized the pressing need to introduce this service to the US market to meet the rapidly growing demand for hair and scalp care treatment.”

Following the successful completion of a rigorous training and education program by a master head spa educator in Japan, Ms. Gordon is currently spearheading the development of a structured learning program and building a network of educators across the country. Participants can expect to receive training on proper consultation techniques relevant to scalp and hair care and learn how to tailor their service offerings to their specific location and competitive setting.

“We are thrilled to have Karen onboard to lead the charge with such a transformative education program,” said Koji Orita, Executive Vice President at Takara Belmont USA. “Karen’s trichology expertise, industry insights, and extensive knowledge of our YUME Head Spa services, provide the ideal blend of elements to establish a truly world-class education program.”

The YUME Head Spa Education Program marks a significant milestone for the company as it continues to expand its offerings and provide value to its customers. With the program’s launch, beauty professionals will have the opportunity to hone their expertise and augment their service menus.

“Today, clients are deeply devoted to mental and physical wellness,” commented Ms. Gordon. “Through a hands-on education program, we have an opportunity to help stylists and cosmetologists embrace this shift in mindset and stay at the forefront of the industry with an exceptional service experience.”

The highly anticipated education program will debut with a fully booked seminar on May 21st, hosted at the Takara Belmont Showroom in New York, with additional opportunities for hands-on training at other showrooms. Registration will be announced on the company website.

For more information about Takara Belmont USA and the YUME Head Spa education program, visit https://beauty.takarabelmont.com/.

Better Business Results with Takara Belmont

Takara Belmont knows that world class salon furniture and equipment should do more than assist in services. It should help you transform your business, expand your services menu, and open up retail opportunities. Read below to find out how Takara Belmont’s products will give you the results that you deserve:

The YUME Head Spa

Recently featured on Oprah.com, the YUME Head Spa has been on the rise in spas and salons all over the US – and it’s easy to see why.  The YUME Head Spa provides clients with a spa-like experience, while dramatically improving hair and scalp health. Clients love the service for it’s unparalleled comfort and relaxation, while business owners and technicians love how it differentiates their business from the competition.

Riche Eyelash Collection

Finally! A collection specifically tailored to eyelash services. Technicians and clients deserve to be comfortable throughout lengthy and intricate treatments. The Riche collection is here to provide just that. Developed through extensive research, the Riche provides long-lasting comfort and safety for technicians and their guests alike. Learn more about the first collection developed specifically for eyelash services today.

Interested in learning more about our specialty service furniture and equipment? Contact marketing@takarabelmont.com for more information.

YUME Espoir

SOMERSET, NJ – The meaning behind Takara Belmont’s “YUME” chair loosely translates to “dream,” the YUME Espoir shows us how it earned this title. It’s a dream for customers, stylists, and salon owners everywhere. A truly unparalleled product, the YUME is more than a chair – it’s a spa experience.

Customers can recline fully into luxury, as they lay down with a custom neck rest and contouring pillow to enjoy their treatment. Just as the value of your salon rises with the push of a button, so does the YUME Espoir, raising and lowering with just one-touch technology on its sleek, modern design. The shampoo bowl is positioned perfectly for a seated shampoo style, which creates ease for lengthy treatments and opens up service menus to a whole new set of possibilities.

The Espoir yields optimal comfort for the technician as well, allowing them to sit while performing an array of spa treatments. Paired with an ergonomic, tiltable YUME stool that is designed to relieve stress on the technician’s spine and other high-pressure areas, your technicians will feel more comfortable while performing services. Takara Belmont’s persistent commitment to quality and innovation ensures that this comfort will last—adding a high value investment for business owners.

“Perhaps the most valuable part of the YUME Espoir is the capacity for a YUME Head Spa service, where your customers actually leave feeling healthy and rejuvenated,” said Steve Hughes, National Sales Manager of Takara Belmont, “and with the full benefits of a YUME Head Spa menu, such as extensive hair and scalp treatments, you can give customers a uniquely satisfying spa treatment experience that focuses on the health of your clients.”

Another bragging right of the YUME system is the Spa Mist II, which Takara Belmont’s Beauty Product Designer, Taka Mizunuma, says is the “key ingredient in providing clients with amazing results.”

That’s because the mist heats up to just 40-50 degrees, resulting in minimal hair damage. It also opens the cuticle of the hair, allowing for treatments like conditioning, hair color, and more, to be absorbed more effectively. Customers leave with their hair not just looking healthier, but actually being healthier than when they walked in.

“Each system transforms the way hair and scalp treatments are performed,” said Hughes. “With a focus on health and beauty, the system uses our revolutionary technology to help stylists and technicians improve the shine, luster and vibrancy for their clients.”

The spa shampoo unit model #SH-YMES is approximately 211.65 lbs., and is equipped with a wide shampoo capacity. With overall dimensions of approximately 25.59’’W x 75.71’’D x 36.61’’ H and a seat height of approximately 18.90”, this unit lifts upwards of 8” to elevate your client to an optimal seated shampoo position. Available in white, dark brown, camel and black upholstery selections, the YUME Espoir will be displayed at various trade shows throughout the year.

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