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Emily
In Beauty

YUME Noble Redefines Luxury in Haircare

SOMERSET, NJ – In the pursuit of pure luxury and unparalleled comfort, Yume Noble emerges as the epitome of indulgence in haircare. Designed to create an exclusive haven for clients, the Yume Noble Shampoo Unit ensures an experience of tranquility, relaxation, and rejuvenation.

This state-of-the-art addition to the globally renowned Yume Series offers clients an exclusive space to relax, unwind, and escape the stresses of everyday life. With premium features such as an extra-wide 32″ seat width, a contoured bucket-shaped legrest, dual-tone upholstery, and ultra-plush cushions, the Yume Noble ensures optimal comfort and support, treating clients to a sublime experience that alleviates fatigue and anxiety, whilst simultaneously invigorating the senses and energizing the mind, body, and soul.

Remarkable Comfort

The contrasting gloss and matte synthetic leather finish, along with two synergic upholstery finishes and textures, create an exquisite aesthetic combination that evokes feelings of splendor and refinement that accompany every service.

The Yume Noble delivers unmatched comfort, with every detail meticulously crafted to enhance the client experience. From the supremely soft cushion to the double-cushioned backrest, each element is meticulously designed to envelop clients in luxury during their service. The full lie-flat, bucket-shaped legrest offers optimal support for various postures. As clients recline, the legrest seamlessly adjusts to a fully flat position. Regardless of height, the bucket-shaped design ensures legs are cradled in pure comfort, providing unparalleled relaxation for clients and an exceptional experience for operators.

Premium Features

The Yume Noble is equipped with advanced features tailored for unparalleled comfort and relaxation. Its lumbar cushion adjusts to each individual body shape, offering gentle support to the hip area for enhanced comfort. Furthermore, the neck device incorporates gel-filled head pillows and a gel-filled neck cushion, effectively alleviating stress on the neck and providing optimal support. The contrasting gloss and matte synthetic leather finish create a strikingly elegant aesthetic, imbuing each service with a sense of opulence and sophistication.

In addition to these premium features, the newly developed adjustable shower head has been designed to accommodate optimal water volume and pressure, ensuring a seamless user experience. With two distinct modes – Shower mode and Low-splash foaming mode – users have the flexibility to switch between treatments effortlessly, catering to their specific preferences and needs.

Experience the Yume Noble Difference

Designed to heighten sensations of wellness and tranquility, the Yume Noble offers a transformative experience that exceeds expectations and maximizes business potential for salon owners. Koji Orita, Executive Vice President at Takara Belmont USA, commented on the launch of the Yume Noble: “The Yume Noble further advances Takara Belmont’s pursuit of excellence. It’s the perfect addition to our world-class Yume Series, which is redefining backwash experiences for clients and helping salons maximize business opportunities.”

“The Yume Noble goes beyond providing exceptional comfort and relaxation; its design epitomizes the levels of luxury that salons aspire to provide. A striking addition to any salon, the Yume Noble captures attention, enabling business owners to introduce VIP experiences and spa-style services. These enhancements not only elevate their offerings but also create opportunities to generate additional revenue streams,” comments Steve Hughes, Takara Belmont’s National Sales Manager.

For more information about the YUME Noble and the available financing options, reach out to your local Takara Belmont representative or shop the YUME Noble Shampoo Unit online at www.store.takarabelmont.com.

Emily
In Beauty

Takara Belmont Unveils the Yume Suite

SOMERSET, NJ – Takara Belmont USA proudly introduces the debut of the YUME Suite, an extraordinary addition to its esteemed YUME Series, marking a new era of salon luxury.

“At Takara Belmont, our dedication to research and development drives us to constantly push the boundaries of comfort and innovation. Our R&D department conducts daily basic research to evaluate various features and designs, resulting in products like the YUME Suite that set new standards in salon luxury,” said Kohei Fujimoto, COO at Takara Belmont USA, Inc.

The Yume Suite offers clients an exclusive space to relax, unwind, and escape the stresses of everyday life. With premium features such as an extra-wide 32″ seat width, a rounded legrest, newly
developed matt urethane leather upholstery, and ultra-plush cushions, the Yume Suite ensures optimal comfort and support, treating clients to a sublime experience that alleviates fatigue and
anxiety, whilst simultaneously invigorating the senses and energizing the mind, body, and soul.

Remarkable Comfort

Designed with the utmost attention to detail, the YUME Suite incorporates key elements from the acclaimed YUME Series, including a comfortable neck device equipped with two head cushions and a neck cushion. This innovative design provides optimal support and reduces neck strain during treatments.

Featuring a fully flat bed with zero-degree inclination, clients can effortlessly attain the optimal relaxation position. Enhanced with a rounded legrest designed for seamless entry and exit, the YUME Suite facilitates smooth transitions, ensuring clients can easily move on and off the chair. The wide seat design with lumbar cushion provides a feeling of luxury and inclusion, enriching the overall experience.

Premium Features

With a basin designed to accommodate various shampooing styles and ample treatment space, the YUME Suite offers versatility for stylists, empowering them to provide exceptional service. This flexibility allows stylists to perform treatments from behind or from the side, ensuring a seamless experience. The newly developed adjustable shower head provides two modes – shower mode and low-splash foaming mode – for optimal water volume and pressure, giving users the flexibility to switch between treatments according to their preferences and needs.

The new matte urethane leather combines durability, suppleness, and breathability, ensuring lasting comfort and performance while creating a strikingly elegant aesthetic. These premium features deliver a seamless and comfortable experience for both clients and stylists alike.

Experience the YUME Suite Difference

The Yume Suite Shampoo Unit elevates the salon experience to new heights, offering more than just pampering for the body—it nurtures the soul. It’s where the artistry of beauty converges with the tranquility of the soul, creating an experience that resonates long after clients leave the chair.

“The YUME Suite redefines the salon experience, offering clients a retreat where they can escape the hustle and bustle of everyday life and immerse themselves in pure luxury and relaxation,” said Deirdre Paley, Northeast Sales Manager at Takara Belmont USA, Inc. “From the moment clients ease into the plush, oversized cushions, they embark on a journey of pure indulgence and rejuvenation.”

For more information about the YUME Suite and available financing options, reach out to your local Takara Belmont representative or shop the YUME Suite Shampoo Unit online at www.store.takarabelmont.com.

Takara Belmont USA
In Beauty, Head Spa

Takara Belmont USA Launches YUME HEADBATH

SOMERSET, NJ –TAKARA BELMONT USA, the pioneering force behind the widely acclaimed YUME Head Spa, is delighted to announce the official launch of the YUME Headbath in the United States. After a year of meticulous testing and refinement, following its successful debut in Japan, the YUME Headbath is set to redefine the realm of scalp treatments and usher in a new era of elevated selfcare practices nationwide.

“We are thrilled to witness the viral sensation that the YUME Headbath has created since its introduction in Japan. The overwhelming desire for this transformative product speaks volumes about its impact on self-care rituals and its ability to elevate salon offerings,” says Kendrick Wong, Marketing Manager at Takara Belmont USA, Inc.

This eagerly awaited Yume Head Spa accessory is enriched with features designed to enhance the YUME Head Spa experience, offering clients a sensory journey that goes beyond conventional salon services.

Key features include:

Cleansing, Purifying, and Healing: Delivers a brief yet highly efficient scalp-cleansing experience, removing accumulated dirt and product build-up, as well as removing oxidized sebum while preserving the essential moisture. This process establishes the perfect foundation for fostering healthy hair growth.

Stress Relief: Beyond its physical benefits, the YUME Headbath offers a therapeutic escape, alleviating stress and fostering a transformative shift in clients’ dispositions. The enveloping warmth of the water, coupled with the gentle murmur of a stream, creates a sensory journey that transcends daily stresses. This immersive experience draws clients into a profound state of tranquil serenity.

Effortless Integration for Maximum Impact: Its user-friendly design allows for effortless attachment and detachment while the client is in the treatment position. No additional techniques or training are required, ensuring highly effective results from the very first treatment.

Compatibility: Designed for ease, the YUME Headbath attachment seamlessly integrates with select full lie-flat shampoo units from the YUME Series, including Yume, Yume Espoir, Yume Noble and Yume Suite.

Distinguishing itself from market replicas, the YUME Headbath utilizes fresh water to ensure a superior and hygienic experience. In contrast, imitations in the market often resort to recycled water from the basin, compromising the overall quality of the experience. This exceptional product stands as a testament to Takara Belmont’s steadfast commitment to advancing design, functionality, and technology.

“It is more than a product; it’s a sensation, a sought-after experience that has become a must-have for salons looking to redefine excellence in scalp treatments and provide clients with an indulgent escape into tranquility,” says Karen Gordon, YUME Head Spa Education Lead.

Rooted in a legacy of innovation and excellence, Takara Belmont continually shapes and surpasses industry standards, providing tools that not only meet but exceed the dynamic needs of the ever-evolving beauty industry.

For further details about the YUME Headbath and the complete YUME Head Spa Experience, please visit https://beauty.takarabelmont.com. To purchase the YUME Headbath, please contact out to your local Takara Belmont sales representative.

Takara Belmont USA
In Beauty

The RS Primo Joins Takara Belmont’s Backwash Lineup

SOMERSET, NJ – Takara Belmont releases the RS Primo, a cutting-edge addition to its comprehensive range of backwash units. Enveloping clients in an unparalleled level of comfort and indulgence, the RS Primo stands as a true testament to Takara Belmont’s commitment to innovation and client satisfaction. This remarkable unit offers a design that prioritizes both ergonomic excellence and aesthetic sophistication, redefining the art of hair washing. Features such as the expanded gel-filled neck cushion, adjustable lumbar support, and sliding seat mechanism are at the forefront of this transformative experience, revolutionizing the salon experience for both salon professionals and their discerning clientele.

At the heart of the RS Primo lies its large ceramic basin with an ergonomic tilt-mechanism, allowing for optimal neck cradling and relaxation during shampooing. Clients will appreciate the thoughtfully incorporated features, including a chrome tap, free-swiveling showerhead with retracting cord, thermostatic control, and a hair trap system. The generously designed bowl and well-planned layout maximizes work efficiency, providing efficient and comfortable hair washing, while optimizing depth utilization. This enhancement dramatically improves operational ease and comfortably accommodates clients with long hair, ensuring a seamless salon experience.

“The RS Primo is a testament to our dedication to creating products that merge luxury, comfort, and cutting-edge design,” says Koji Orita, Executive Vice President of Takara Belmont USA, Inc. “This backwash unit seamlessly adapts to the unique contours of every client’s body, offering a tailored and personalized comfort experience that takes relaxation and indulgence to the next level.”

Further enhancing the experience, RS Primo boasts a lever-operated sliding seat mechanism, lumbar support, reclining backrest, and a rising footrest. These features ensure that clients of all heights and sizes can enjoy a top-notch washing experience. The unit includes a molded fiberglass body, available in both black and white, complimented by a sleek chrome footrest. The chair back and padded armrest cushions can be upholstered in a variety of colors, ensuring a customizable touch that aligns with each salon’s unique aesthetics.

The RS Primo represents a new era in salon backwash units. It’s not just a piece of equipment; it’s a symbol of our commitment to client comfort and stylist convenience,” says Sheila Crowder, Pacific West Regional Sales Manager & Designer at Takara Belmont USA, Inc. “We believe that a salon should be a place of relaxation and rejuvenation, and the RS Primo plays a role in achieving that.”

Meticulously crafted, the RS Primo is devoted to delivering the ultimate comfort experience, setting an unmatched standard in salon care.

For more information about the RS Primo and other products, visit a nearby Takara Belmont showroom or shop the RS Primo Shampoo Unit online at www.store.takarabelmont.com.

Takara Belmont USA
In Beauty, Head Spa

Achieving Work-Life Balance: The Yume Head Spa Revolution

In today’s dynamic and ever-evolving beauty industry, salon owners find themselves navigating a multitude of roles and responsibilities. Recognizing the importance of maintaining a healthy work-life balance, salon owners are embracing a shift away from the traditional “hustle” culture and seeking opportunities for growth that not only enhance their business’s success but also allow them to prioritize their own well-being. Enter YUME Head Spa services— a transformative solution that brings about positive change in both revenue and retail sales while providing a pathway to a more balanced and fulfilling professional life. Say goodbye to the overwhelming hustle and hello to an empowering experience that revitalizes both your business and your personal well-being. Discover the powerful potential of this emerging trend and gain valuable insight as we delve into the captivating success story of Ritsuko Borges from Masa Kanai Salon & Spa.

The Case Study

Ritsuko Borges, a skilled technician at Masa Kanai Salon & Spa in New York City, experienced remarkable success after introducing Yume Head Spa services to her clients. The overwhelming popularity of these services translated into full bookings nearly every day, significantly boosting sales performance and delivering noteworthy improvements in revenue, retail sales, and average customer spending.

Revenue Expansion:

Implementing YUME Head Spa services at Masa Kanai Salon resulted in a notable 23% increase in overall salon revenue.

The YUME Spa System revolutionizes your shampoo area by transforming it into a versatile and customizable space, offering a wide range of service add-ons and flexible appointment options that unlock new income opportunities for your salon. Each session can be personalized to cater to individual needs, attracting new clients and enticing existing ones to indulge in the revitalizing health and wellness benefits. With its exceptional offerings, the YUME Head Spa sets your salon apart from the competition, providing a distinctive and unforgettable experience. The increased demand for appointments, expansion of menu offerings, and elevated customer satisfaction directly contribute to substantial revenue growth.

Average Customer Spend:

Ritsuko observed an impressive 63% increase in average customer spending.

YUME Head Spa creates an unparalleled experience that captivates clients, igniting their curiosity to discover additional salon offerings and indulge in premium hair care products and service. This ultimately leads to a higher average spend per visit, enhancing both the client’s experience and the salon’s revenue.

Retail Sales:

By incorporating YUME Head Spa services, Ritsuko experienced a significant 16% increase in retail sales.

The luxurious and holistic nature of the YUME Head Spa treatment enhances the overall salon experience, promoting a heightened receptiveness among clients to invest in recommended hair care products and a desire to bring a piece of the experience home with them. This boost in retail sales not only contributes to a salon’s revenue growth but also adds value to clients’ post-treatment care routines.

Work-Life Balance:

Ritsuko’s exceptional success with the YUME Head Spa service allowed her to embrace a healthy work-life balance. By optimizing her revenue streams, she was able to reduce her working hours and transition to a fulfilling three-day workweek.

The revenue-generating potential of YUME Head Spa services has the capacity to reduce working hours, allowing for greater focus on self-care, quality time with loved ones, and exploration of new personal and professional opportunities.

In summary, Ritsuko Borge’s success story serves as a powerful testament to the profound impact of integrating YUME head spa services. Her expansion of revenue, elevated average customer spending, and surge in retail sales vividly illustrate the invaluable benefits that YUME Head Spa delivers to salons a­nd their clientele. This exceptional opportunity empowers salon owners to achieve a more harmonious work-life balance, making YUME Head Spa a true catalyst for growth and success.


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*All data represented in the above table are approximations. Actual data may vary in order to maintain client confidentiality.

Takara Belmont USA
In Men's Grooming

Takara Belmont Launches Legacy 100 Barber Chair, Celebrating 100 Years of Craftsmanship

 

SOMERSET, NJ – Takara Belmont, a leading manufacturer of salon and barbershop equipment, proudly announces the release of its latest milestone product, the Legacy 100 barber chair, commemorating the company’s centenary.

“The Legacy 100 is the ultimate expression of craftsmanship,” said Kohei Fujimoto, COO at Takara Belmont USA, Inc. “Built with hand-crafted quality production, the Legacy 100 is quickly emerging as a new modern classic.”

Meticulously crafted with a fusion of traditional craftsmanship and cutting-edge materials, the Legacy 100 is a modern classic that combines style, function, and comfort. The Legacy 100 boasts a rich metallic color palette that adds a modern touch to any space, exuding elegance in every detail. Its decadent textured leather upholstery, padded armrests, and classic flip-style footrest provide enhanced function, utility, and comfort for both barbers and clients.

The Legacy 100 barber chair is available in two premium options: Premium Vintage Dark Grey and Premium Vintage Red. The Premium Vintage Dark Grey features diamond-quilted stitching, a contrasting metallic body with a silver frame, and a color-coordinated base cover, making it a seamless fit for traditional or contemporary settings.

On the other hand, the Premium Vintage Red boasts plush black stripe stitching, a contrasting red metallic body with a silver frame, and a retro flare that creates an eye-catching piece in any interior space. Both chairs proudly display the original Takara logo, engraved on classic popular models, showcasing the brand’s commitment to tradition and genuine barbering heritage.

“Over a century of experience and expertise has enabled us to present new products that inspire the future of our industry while honoring our barbering heritage,” said Koji Orita, Executive Vice President of Takara Belmont USA, Inc. “We draw on decades of designs that have stood the test of time and evolve them into the modern age.”

“Meticulously crafted and stitched to an uncompromising standard of precision and quality, every client will notice a tangible elevation in comfort and appreciate the superior attention to excellence,” said Steve Hughes, National Sales Manager at Takara Belmont USA, Inc.

Luxurious, agile, and versatile, the Legacy 100 is a statement piece with an air of prestige that will elevate any interior setting and customer experience. With its combination of traditional craftsmanship, modern design, and exceptional comfort, the Legacy 100 barber chair is poised to become a timeless classic in the world of barbering.

For more information about the Legacy 100 barber chairs and other products, visit a nearby Takara Belmont showroom or www.takarabelmont.com. Shop the Legacy 100 barber chairs online at www.store.takarabelmont.com.

About Takara Belmont
Established in 1921, Takara Belmont is recognized as the innovative leader in furniture and equipment for beauty salons, spas, and barbershops. With over a century of craftsmanship experience, the company offers word-class products with unparalleled design, function, and quality. Takara Belmont has distributors in 80 countries, showrooms across the United States, and a team of experts providing comprehensive assistance.

Takara Belmont USA
In Beauty/Men's Grooming, Corporate, Head Spa

TAKARA BELMONT USA TAPS KAREN GORDON TO LEAD EDUCATION PROGRAM

New YUME Head Spa Education Program for Scalp & Hair Services

CHICAGO, IL – Takara Belmont USA launches an innovative education initiative for hair and scalp care treatments and services, led by industry expert Karen Gordon. The YUME Head Spa Education Program aims to empower salon owners and beauty professionals by providing them with a comprehensive range of courses, workshops, and seminars to expand their skillset and expertise.

Karen Gordon, YUME Head Spa Education Lead, says, “Having had the privilege of experiencing this exceptional service firsthand in Japan, I recognized the pressing need to introduce this service to the US market to meet the rapidly growing demand for hair and scalp care treatment.”

Following the successful completion of a rigorous training and education program by a master head spa educator in Japan, Ms. Gordon is currently spearheading the development of a structured learning program and building a network of educators across the country. Participants can expect to receive training on proper consultation techniques relevant to scalp and hair care and learn how to tailor their service offerings to their specific location and competitive setting.

“We are thrilled to have Karen onboard to lead the charge with such a transformative education program,” said Koji Orita, Executive Vice President at Takara Belmont USA. “Karen’s trichology expertise, industry insights, and extensive knowledge of our YUME Head Spa services, provide the ideal blend of elements to establish a truly world-class education program.”

The YUME Head Spa Education Program marks a significant milestone for the company as it continues to expand its offerings and provide value to its customers. With the program’s launch, beauty professionals will have the opportunity to hone their expertise and augment their service menus.

“Today, clients are deeply devoted to mental and physical wellness,” commented Ms. Gordon. “Through a hands-on education program, we have an opportunity to help stylists and cosmetologists embrace this shift in mindset and stay at the forefront of the industry with an exceptional service experience.”

The highly anticipated education program will debut with a fully booked seminar on May 21st, hosted at the Takara Belmont Showroom in New York, with additional opportunities for hands-on training at other showrooms. Registration will be announced on the company website.

For more information about Takara Belmont USA and the YUME Head Spa education program, visit https://beauty.takarabelmont.com/.

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