Skip to main content
Marketing Department
In Head Spa, Showcase

Client Spotlight: Joon by Joe Bae

Joon by Joe Bae – Where Scalp Wellness Meets Intentional Design

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1
1

Elevating Scalp Wellness Through Design and Ritual

In the heart of Bellevue, Washington, a new kind of salon experience quietly came to life in April 2024. Owner Joe Bae did not simply open another styling space. He envisioned a sanctuary where hair vitality begins at its origin, the scalp. With approximately 81% to 100% of the salon’s services now devoted to head spa treatments, Joon By Joe Bae stands apart in both concept and execution.

“Our story is not merely about providing a service. It’s about delivering an unforgettable journey of rejuvenation,” said Joe Bae, owner of Joon by Joe Bae. “At Joon by Joe Bae, we are more than just Washington’s first luxury headspa. We are pioneers, cultivating a revolutionary approach to beauty that begins where true vitality lies, at the scalp.”

From the moment guests arrive, the tone is unmistakable. Soft natural light, minimalist textures and a carefully composed atmosphere set the stage for a deeply intentional experience. Each treatment begins with a dermatoscopic scalp analysis, followed by a tailored service path ranging from focused restoration to total luxury, and concludes with a refined blowout that reflects both care and craftsmanship.

Crafting the Experience

At Joon, the experience is guided by ritual and precision. Guests are welcomed into a calm treatment environment where every element supports a sense of presence and restoration. They settle into a tailored treatment bed and are guided through a process that emphasizes renewal, sensory balance and individualized care. This is not simply shampooing. It is the foundation of the entire brand philosophy.

Bae’s vision extends beyond technical service into emotional impact. Each guest journey is designed to feel immersive, restorative and personal, reinforcing Joon’s identity as a space where wellness and ritual intersect.

Vision & Equipment

Behind the seamless experience lies a deliberate approach to equipment selection. Bae chose professional head spa systems that align with both the salon’s aesthetic and operational standards. Finished in classic urban black upholstery, the YUME Noble shampoo units complement the refined palette while supporting full-recline positioning and precise ergonomic alignment throughout each treatment.

“Every detail, from the calming aroma and the soothing sounds to the ergonomic comfort of our Takara Belmont chairs, is meticulously designed to transport you,” Bae said.

The setup accommodates a wide range of guests, ensuring accessibility without sacrificing the integrity of the experience. From the continuous water flow of the headbath to the gentle heat and micro-mist delivery of Spa Mist II, each feature supports the immersive rhythm of the service and reinforces the relationship between comfort and performance.

Wellness without Limits

Joon’s decision to dedicate the majority of its service menu to head spa treatments gives the brand a clear and confident identity. Inclusivity remains central to its philosophy. Guests of all backgrounds and needs are welcomed, and each session is approached with the same attention to detail and care.

“We don’t just treat hair. We cultivate confidence. We don’t just cleanse scalps. We spark new growth and vitality,” Bae said.

For salon owners exploring a dedicated head spa model, Joon By Joe Bae offers a compelling example. The vision is focused, the environment is intentional, and the experience is rooted in transformation rather than transaction. It illustrates what becomes possible when a single concept is executed with clarity, discipline and authenticity.

Joon By Joe Bae is not simply another salon. It is a space where concept, environment and service align to create something meaningful and enduring. For those considering a deeper investment into head spa culture, the message is clear: build with intention, elevate the ritual and allow the experience itself to speak.

For more information about the YUME Head Spa education and equipment, visit our YUME Education page or contact your local Takara Belmont representative. Shop for all the treatment and service essentials at www.store.takarabelmont.com.

Takara Belmont USA
In Beauty/Men's Grooming

Why the Dainty Diamond Stitch Is the Luxe Upgrade Your Space Deserves

Takara Belmont just launched the Dainty Diamond Stitch Chair—an update to the Dainty you already know and love, now with a sophisticated diamond-stitch finish that takes things up a notch. This new detail gives the chair a lavish feel while still staying true to the original’s trusted build.

Made for barbershops, salons, and spas, this chair brings upgraded style and refinement to any setting while keeping the same comfort, reliability, and all-day functionality you’ve counted on for years. It’s everything you love, just a little more polished, and a whole lot more versatile. Basically, it’s the Dainty—but dressed up and ready to impress.

“We’ve built our reputation on craftsmanship and timeless design, but we’re always thinking about what today’s beauty professionals need,” says Koji Orita, COO of Takara Belmont USA. “The Dainty Diamond Stitch is a fresh take on a long-loved staple, bringing the same trusted performance, now with a more luxurious, design-forward look that adds even more versatility.”

It’s the perfect fusion of tradition and innovation, bringing modern aesthetics to an enduring favorite without sacrificing quality or function.

Unmatched Versatility, From Texture to Color

The best beauty professionals know it’s the little things that make the biggest difference. This new upholstery adds texture, depth, and a totally enhanced, couture-inspired look without being flashy. It’s that quiet kind of luxury that says, “This space is put together.”

Available in two stylish color options—soft light grey with a sleek chrome base, or bold black with a black base—the Dainty Diamond Stitch is ready to complement any space. Whether your vibe is modern, vintage, bold, minimalist, or somewhere in between, this chair just works. It blends in when you need it to and stands out when you want it to. The diamond stitch gives it that added versatility that makes it easy to picture in just about any setting.

Updated Look, Unwavering Essence

Styled anew yet still true to its roots, the Dainty Diamond Stitch holds onto everything that made the original a crowd-pleaser. It still packs:

    • A compact frame that fits anywhere
    • 360-degree lockable rotation
    • Adjustable height
    • Reclining backrest
    • Padded armrests
    • Spring-loaded seat cushion
    • Adjustable and removable headrest
    • A sturdy base and footrest with stopper

In other words, it still does everything you need, just with a little more glamour.

The Best of Both Worlds

Sometimes it’s the little details that make the biggest impact—and the Dainty Diamond Stitch is a perfect example. So if you’re looking to refresh your space or just add a little something extra, it might be exactly what you need.

“The Dainty Diamond Stitch really brings it all together—form, function, and a touch of luxury,” says Steve Hughes, National Sales Manager at Takara Belmont USA. “It’s one of those rare finds that works for everyone, whether you’re running a high-end barbershop, a busy multi-station salon, or a tranquil spa retreat.”

Ready to level up your space with the Dainty Diamond Stitch? Connect with your local Takara Belmont representative or explore flexible payment options at store.takarabelmont.com.

Takara Belmont USA
In Beauty/Men's Grooming

Takara Belmont Launches the Dainty Diamond Stitch

SOMERSET, NJ – Takara Belmont USA announces the launch of the Dainty Diamond Stitch Chair, a stunning new take on the enduring Dainty Chair. Designed for barbershops, salons and spas, this variation pairs a luxurious diamond-stitch finish with the compact, versatile design that professionals have trusted for over 30 years.

“The Dainty has always embodied a clean, purposeful design,” said Koji Orita, COO at Takara Belmont USA, Inc. “With the Dainty Diamond Stitch, we’ve advanced that foundation to deliver a more luxurious experience. This new version blends the essence of the original with a handcrafted detail that speaks to beauty professionals who see their space as an extension of their craft—and their style.”

Established Design, Elevated Details

The Dainty has earned a strong reputation in the beauty industry for its slim profile, stability and versatility. Now, it’s available in a diamond-stitch finish that enhances its texture and visual appeal without sacrificing its trusted performance. The new distinguished diamond-stitch finish also enhances the chair’s ability to integrate seamlessly into any salon, barbershop and spa. This detail complements the chair’s enduring multifunctionality, continuing to make it an ideal choice for a wide range of environments, especially multi-station configurations and smaller spaces.

Versatile Style and Unmatched Performance

In barbershops and salons, the design of the Dainty Diamond Stitch enhances a wide range of aesthetics. Similarly, in spas, the diamond stitch adds a visually sophisticated look, further enhancing the luxurious atmosphere of any spa space.

“Today’s salons, barbershops and spas are busier than ever, and every detail in these spaces needs to support both performance and presentation,” said Steve Hughes, National Sales Manager at Takara Belmont USA, Inc. “The Dainty Diamond Stitch brings a refined aesthetic to a chair that’s already trusted for its minimalist space-saving design and everyday reliability—offering professionals an easy upgrade without sacrificing function.”

Furthermore, in this updated version of the Dainty, all original, exceptional features, aside from the upholstery, remain unchanged to keep the reliable performance of the chair preserved. Its compact frame, adjustable height, 360-degree lockable rotation, reclining backrest, upholstered padded armrests, spring-loaded seat cushion, and adjustable and removable headrest continue to provide functionality and comfort. Additionally, the stable base and footrest with a stopper remain working together to enhance the chair’s overall stability.

Two Sophisticated Color Variations

The Dainty Diamond Stitch is available in two distinct color variations, each designed to complement a wide range of environments. The first option features a soft light grey upholstery with matching light grey stitching and light grey piping, complemented by a sleek chrome base. This combination is expected to be particularly favored by salons and spas, offering a modern and tranquil aesthetic that will integrate effortlessly into various interior styles.

The second variation presents a striking contrast with bold black upholstery, white stitching, black piping and a black base. This design is anticipated to be preferred by barbershops for its bold appearance. However, both versions of the Dainty Diamond Stitch offer versatile appeal, making them suitable for any beauty professional’s space. Both variations also proudly display the iconic Takara Belmont logo, reinforcing the brand’s heritage.

Where to Learn More

For more information about the Dainty Diamond Stitch Chair and available financing options, reach out to your local Takara Belmont representative or shop the chair at store.takarabelmont.com.

About Takara Belmont

Established in 1921, Takara Belmont is recognized as the innovative leader in furniture and equipment for beauty salons, spas and barbershops. With over a century of craftsmanship experience, the company offers world-class products with unparalleled design, function and quality. Takara Belmont has distributors in 80 countries, showrooms across the United States and a team of experts providing comprehensive assistance.

Emily Russo

Dainty Diamond NL3 Light Grey

Barber Chair This refined update to the beloved Dainty features sophisticated diamond stitch upholstery, adding a touch of luxury while preserving the signature comfort and functionality our customers love.
Read More
Emily Russo

Dainty Diamond NL5 Black

Barber Chair This refined update to the beloved Dainty features sophisticated diamond stitch upholstery, adding a touch of luxury while preserving the signature comfort and functionality our customers love.
Read More
Takara Belmont USA
In Men's Grooming

Why Shops Everywhere Are Obsessed with the Legend Chair

As a barber, your craft is all about skill, efficiency, and creating a top-tier experience—your chair should keep up. The Legend chair from Takara Belmont moves with you, making every service seamless while providing a unique experience that leaves clients looking forward to their next visit. From back-to-back appointments to detailed beard trims, the Legend’s ergonomic design keeps your customer at ease while giving you full control to work efficiently.

“Prices have been rising since the pandemic. With higher rates came higher expectations—clients wanted more than a clean cut; they needed an experience that matched those prices,” said Steve Hughes, National Sales Manager at Takara Belmont USA. “That’s why barbers turned to the Legend chair. Some set up a single unit as a VIP station, while others went all‑in with a full lineup. Either way, it made a statement: this isn’t just a haircut—it’s a premium experience.”

Here’s how this chair is leading the evolution of modern barbering and why it’s a must-have for all shops.

A Control Panel That Puts Efficiency at Your Fingertips

With the dual-sided control panel, barbers can make quick adjustments to the Legend without breaking their flow. The auto-return switch, equipped with an LED light, makes it easy to spot—even when hidden under the client’s cape. One quick tap resets the chair, getting you ready for the next client in seconds.

Designed for ease, the Legend chair puts everything at your fingertips for a smooth experience with every cut.

No Obstructions, Just Seamless Workflow

A barber’s workflow is built on precision and speed, and the Legend’s 360-degree lockable rotation is designed to support both. Whether perfecting a tight lineup or executing a detailed straight razor shave, barbers can seamlessly adjust the chair to the ideal angle and lock it securely in place.

For hands-free convenience, the foot switch allows effortless height and rotation adjustments, keeping the barber’s focus where it matters—on the client. Every feature is crafted to work in harmony with the barber, ensuring seamless movement and control.

Designed for Comfort from Head to Toe

With its full-flat reclining feature, the Legend chair expands service possibilities, allowing barbers to offer facials, head spa treatments, and extended shampoo sessions. Whether it’s a quick beard trim or a luxurious skincare treatment, the chair provides a seamless and professional experience for every service.

The adjustable 90-degree rotatable headrest enhances comfort by naturally supporting the client’s head and neck, even when fully reclined. Additionally, when the chair is fully flat, a foot cushion on the raised step provides optimal support, ensuring a balanced and restful lying posture. Together, these features create a relaxing, full-body experience that lets clients unwind and enjoy their treatment.

Crafted for comfort, the Legend chair enables barbers to deliver exceptional services while ensuring clients remain relaxed and at ease throughout their entire experience.

The Ultimate Investment in Your Shop’s Future

The Legend chair is more than just a seat—it’s a game-changing investment in both your craft and the experience you deliver. With its ergonomic design, seamless functionality, and unrivaled comfort, it’s no wonder barbershops everywhere are making the switch. Whether you’re looking to expand your service offerings or streamline your workflow, the Legend chair empowers you to take your shop to the next level.

“When barbers bring in the Legend, it’s usually about more than just the chair—it’s about creating an immersive experience,” says Deirdre Paley, Northeast Sales Manager at Takara Belmont USA, Inc. “A lot of owners have told me it shifts the energy in their shop. It brings a more premium look and feel to the space. The comfort, the design, the way it works—it all kind of signals that this isn’t just another haircut. It’s something people want to come back for.”

Elevate every appointment beyond a five-star experience and make each cut feel effortless—because with the right chair, the sky’s the limit.

Want the Legend in your lineup? Contact your local Takara Belmont representative or browse flexible payment options at store.takarabelmont.com.

Takara Belmont USA
In Beauty, Corporate

Design Without Borders: Explore the World’s Most Visionary Salons

From New York to Osaka, the world’s most iconic salons are crafting next-level spaces with Takara Belmont equipment and furniture. Now, you can explore them through one beautifully curated collection.

In collaboration with Estetica Design Magazine, we’re proud to share a special edition that brings together 14 of the most inspiring salon spaces from across the globe. Released in celebration of our participation in EXPO 2025, Osaka, Kansai, Japan, this issue is more than a visual showcase—it’s a creative resource for salon professionals and designers worldwide.

Each featured space reflects the power of vision, thoughtful design, and immersive experiences, that is brought to life with Takara Belmont equipment. Whether you’re dreaming of a minimalist oasis, a luxury retreat, or a bold new concept, this edition explores how design and function come together to transform the way clients engage with salons, spas, and shops.

What You’ll Discover:

  • Creative approaches to service-driven interiors that elevate the client journey
  • Emerging global design trends curated by Estetica’s expert editorial team
  • Inspiring transformations made possible with Takara Belmont equipment

More than a collection of stunning spaces, this special edition serves as a creative guide for your next upgrade. Whether you’re imagining a new salon or looking for fresh inspiration, it highlights the perfect blend of design, functionality, and innovation.

Design starts with inspiration—find yours inside.

Download the Lookbook
See how professionals around the world bring their creative vision to life with Takara Belmont.

EXPLORE NOW

Takara Belmont USA
In Men's Grooming

Looking for the Perfect Barber Chair? Here’s Why the 225 Is an Icon

A barber’s chair isn’t just a seat—it’s the center of every cut, shave, and conversation. Leading barbers know that selecting the right chair isn’t only about looks; it’s also about the client experience. Takara Belmont’s 225 sets the standard for exceptional barber chairs, blending comfort, functionality, and timeless design like no other chair can.

So, what should barbers look for in a chair, and why does the 225 check every box?

Comfort That Elevates Every Cut

Long hours behind the chair demand equipment that offers unwavering support for both barbers and clients. The 225 is designed with superior comfort in mind, featuring supportive cushioning and an ergonomic recline that ensures clients remain at ease throughout their service. Its sturdy build provides the stability barbers need for precision work, while the versatile headrest enhances both comfort and functionality.

“The adjustable headrest can also sit underneath the client’s neck, giving them that extra tilt-up when you are doing any of the hairline and edge-up on the front, making it super comfortable,” says Sofie “StayGold” Pok in an Instagram video. Sofie is a barber educator, content creator, and co-creator of STMNT Grooming Goods.

By enhancing client comfort and reducing barber strain, the 225 boosts both loyalty and efficiency. It’s built to deliver an outstanding experience for everyone involved. This transforms every appointment into a stress-free service with features like:

  • Ergonomically designed seat that supports proper posture with S-shaped spring and “waving belt” mechanism.
  • Comfortably padded armrests for ultimate relaxation and a supportive yet indulgent feel.
  • Adjustable and removable headrest with eight height settings that can be easily repositioned when reclining or detached for easy access.

Functionality Redefined with Effortless Efficiency

In a bustling barbershop, efficiency isn’t optional—it’s essential. The perfect chair should enhance the barber’s craft, not hinder it. The 225 embodies this principle, delivering a seamless performance that streamlines every appointment.

As Ryan Damien, co-owner of Unison Men’s Salon, highlights in an Instagram video with BarberEVO, the 225 allows him to “get close to the client while still allowing them enough room for comfort.” This perfect balance of accessibility and comfort makes the 225 an essential tool for professionals who demand the highest level of performance. Its versatility is unmatched, easily repositioning to both client and service needs, ensuring support and efficiency with features like:

  • Smooth reclining mechanism that effortlessly adjusts from 30 to 75 degrees, providing versatile support for a wide range of services.
  • Towel holder and clipper hook to keep tools within reach for easy, uninterrupted workflow.
  • Optional heelrest that elevates a client’s feet, keeping them relaxed and reducing strain during longer services.

Timeless Aesthetic That Defines Your Shop’s Style

Top-tier barbers understand that every detail counts—and the right chair can transform the entire atmosphere of a shop. The 225 seamlessly combines style and functionality with a sleek, sophisticated design that stands the test of time.

When selecting a chair to define their space, barbers should prioritize timeless style that endures. The 225 stands out, delivering both style and substance with:

  • Polished cast iron body for a sleek and professional look to enhance any shop’s atmosphere.
  • Refined aesthetic that combines vintage charm with lasting appeal for a classic yet modern touch.
  • Stylish vertical cushion lines that create a structured, eye-catching design and contribute to the chair’s striking appearance.

Choosing the right barber chair is a critical decision that impacts both the quality of service and the overall ambiance of any barbershop. The 225 stands in a league of its own, providing exceptional support, unmatched efficiency, and a design that redefines style. Peter Chen of 12 Pell, a barbershop and lifestyle store, captures the chair’s enduring value, saying, “Each Belmont 225 carries a legacy—a symbol of timeless excellence.” He further emphasizes its significance, calling it “a true piece of history,” highlighting the lasting impact this chair has on the industry.

Selecting the 225 is more than just choosing a chair—it’s establishing a legacy of greatness that clients will appreciate for years to come.

Ready to experience the 225? Contact your local Takara Belmont representative or explore flexible payment options at store.takarabelmont.com.

Takara Belmont USA

Get Featured

"*" indicates required fields

This field is for validation purposes and should be left unchanged.


Become part of a global movement dedicated to elevating the head spa experience. Register your salon to be considered for inclusion on HeadSpaSalons.com, Instagram, Facebook, and other Takara Belmont platforms. Featured salons have the opportunity to be recognized as YUME Headspa providers, connecting with customers seeking an authentic head spa experience.

Please complete the form below to submit your salon for consideration. A Takara Belmont representative will review your application and follow up regarding the next steps.

Primary Contact Information

Business Information

Address*

Head Spa Service Details

Which Takara Belmont products do you own (check all that apply)?*
Drop files here or
Max. file size: 5 MB.
    Agreement*

    Verified by MonsterInsights